We were recently called by a client who was at her wits end with her furnace. She had purchased the furnace through a big box…

We’ve all been there, sitting in a doctor’s office waiting room, waiting for half an hour or longer. By the time you get in, you…

At 1st Choice, we're proud of serving our neighbors and friends here in Wisconsin. As we go into the holiday season, we wanted to extend…

Indoor air quality is crucial to our health and wellbeing. It's vital to breathe easy, wherever you spend the most time—work or home. That's why…

For a limited time we’re offering 12 years parts and labor warranty with a lifetime unit replacement warranty on select heating and cooling system installations.  …

When your furnace is on the fritz, your first instinct may be to go out and buy a furnace from retail stores like Lowe’s, Home…