Improve Your HVAC Health with A/C and Furnace Tune-Up Reports

We’ve all been there, sitting in a doctor’s office waiting room, waiting for half an hour or longer. By the time you get in, you…

Wishing you a happy (and warm) holiday season!

At 1st Choice, we're proud of serving our neighbors and friends here in Wisconsin. As we go into the holiday season, we wanted to extend…

Improve Indoor Air Quality with Ionization Technology

Indoor air quality is crucial to our health and wellbeing. It's vital to breathe easy, wherever you spend the most time—work or home. That's why…

Limited 12 Year Warranty Promotion

For a limited time we’re offering 12 years parts and labor warranty with a lifetime unit replacement warranty on select heating and cooling system installations. …

Thank You For The 1st Rate Reviews!

Kate Gloede

02:48 05 Aug 22

I was first scheduled for a late August date, but was "bumped" up due to a cancellation. I really appreciated that. Justin was very professional and answered my "dumb" questions. He appeared to be proficient at his job while still being personable. I highly recommend him and 1st Choice Heating & Cooling.

Alice Korach

02:17 04 Aug 22

They have been working on my furnace and AC for many years. I trust them to do a good job in a professional manner. But Tim, who came out two days ago to do annual maintenance on the AC, was sensational. He solved two persistent issues I had just learned to live with. Now my upstairs is almost as cool as the downstairs— for the first time in more than 20 years. He gets six stars.

Dana Paul

15:46 03 Aug 22

Excellent service all around. Would highly recommend.

Making it Easy on You — 1st Choice Heating & Cooling